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One of the biggest difficulties faced by those who want to boost their brands through content marketing, is to be able to create texts that optimize the positioning SEO in Tenerife or anywhere else. And it is that, although it may seem that it is enough to follow the steps to the letter; In practice, success involves overcoming various challenges. We will talk about them below.
La copywriting It is one of the most demanded digital services today. Every day the number of people who use the Internet to access information grows and, therefore, the development of new content has become a pillar of marketing strategies and the essential element of SEO.
However, not all texts available on the internet, are apt to position themselves in the same way in search engines. And, it is here, where the frustration arises in the owners of blogs, forums and websites; who wonder why their content fails to stand out in Google and how to achieve the stated objectives.
Keys to writing SEO texts
One of the fundamental principles of writing, Is the content adequacy to your purpose. An example of this are the various existing literary genres, which are governed by particular techniques and styles. The same happens with the SEO texts, whose quality depends on certain keys that we explain below:
Think of the reader
One of the biggest temptations for SEO writers is to write exclusively attending to the google standards. The mistake is that, by ignoring the recipient's interests and governed only by the conditions of the search engine, the result ends up being unnatural and unattractive for people.
The secret lies in knowing how to combine the method, with a effective response to search intention of the user. In this way, both the recipient and Google's algorithms will be pleased.
Use the keywords well
This point is closely related to the previous one. The choice of keywords It must be based on the user's intention and must be adapted to the dynamics that characterize the sector in which the brand operates. After defining them, it is appropriate to use them according to SEO standards, through synonyms, variations and other techniques effective.
structure the text
A text, however interesting it may be, can be heavy for the reader, if it is not presented in an orderly manner. In this sense, there are various resources such as titles and subtitles (H1, H2, H3, etc.), which allow them to be distributed in such a way that they do not exhaust the eye. Also, it is essential to maintain idea hierarchy and that they respond to the search intention.
Other additional elements are those that allow the reader to be guided towards what you want to offer. Such is the case of bold, underline and bullets. Similarly, it should be kept grammatical quality and authenticity, since plagiarism is a practice penalized by Google.
How do SEO texts influence your positioning?
Google is the best search engine there is and the reason for affirming it is that it turns out to be the most efficient to provide results that adapt to what the user needs. Therefore, it is crucial to place yourself in the First of your ranking. And yes, it is true that there are other ways to achieve it, but none is as profitable and effective such as SEO strategies.
Writing texts based on the principles of these techniques is the quintessential resource when it comes to satisfying the user's intent. And it is that, the use of a search engine starts from the expression of a question. Therefore, whoever provides the content that best responds to it, will be the one who receive more visits and be more likely to increase your conversion rate.
En Notecopies we know that when it comes to the digital world, the content is king. For this reason, we guide our clients so that they do not neglect such a valuable tool for their organic positioning as are the SEO texts.
Thanks to the experience of our team of professionals, we can detect errors in your current strategy and renew it, turning it into a tool that satisfies those who visit your website. It's time to stand out in search engines and to achieve it, you will need optimize the writing of your texts. Contact us and we will help you to do it.