The Blog

Mercedes Benz

Official Mercedes Benz dealer

Challenge

Management of the brand's social profiles in Tenerife, search for an influencer, maintenance of its web portal in order to bring the brand to the youngest, demolishing the temple effect that surrounds this brand for this type of public.

Solution

We decided to look for lifestyle influencers and give each one a Smart for a week so that they will share in their Stories on different social networks using the Hagstag #SmartLover, which gave the campaign its name

Impact

It was undoubtedly a resounding success, giving rise to a series of events where these SmartLovers were participated and repeated every year.