The Blog

Blacksmiths

Fashion and home store chain

Challenge

Digitization of the Almacenes Herreros chain of stores.

Solution

We designed a strategy based on origin in the area of ​​influence (Canary Islands). Curiously, to make the digital leap, the important thing should continue to be the traditional and proximity mode.

Impact

The company started with a website without a store and due to the feedback received by users on Facebook, we encouraged the client to launch their online store. This made the company quickly break its boundaries from vein to local public and reach the entire national territory.