Fashion and home store chain
Digitization of the Almacenes Herreros chain of stores.
We designed a strategy based on origin in the area of influence (Canary Islands). Curiously, to make the digital leap, the important thing should continue to be the traditional and proximity mode.
The company started with a website without a store and due to the feedback received by users on Facebook, we encouraged the client to launch their online store. This made the company quickly break its boundaries from vein to local public and reach the entire national territory.