The Blog

Alcampo La Laguna Shopping Center

Shopping and leisure center


The shopping center lacked a clear communication strategy that would give it an identity and transmit its values.


A complete line of visual communication was created according to their situation and audience. The way of communicating was also expanded, giving relevant information for the followers of their networks.


The scope and involvement of users began to grow as this strategy was implemented, thus breaking the barrier that is created in the beginning between the user and the brand.